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25th Jun, 2022

Droitwich schools urged to enter Kelloggs' competition to win cash for their breakfast clubs

SCHOOLS across Bromsgrove, Droitwich and South Birmingham are being urged to enter their breakfast clubs into a competition being run by cereal giant Kelloggs.

The Breakfast Club Awards, launched by pop star, Loose Women TV panellist and Barnt Green resident Jamelia, gives schools the chance to win £1,000 by taking the regional title.

The regional winners will then be put forward to the national competition with the breakfast club judged to be the best in the UK being awarded another £1,000.

Jamelia, a mum-of-three, said: “Growing up breakfast club was a key part of our family life and was a great driver in growing my confidence as a child.

“My mother was a single, working parent therefore breakfast club proved support and enabled her to go back to work – while ensuring I had the best start to the day.

‘‘It is fantastic to be launching the Kellogg’s Breakfast club awards, an event dedicated to celebrating the wonderful, and inspiring, work that goes on in breakfast clubs up and down the country.”

Schools across the UK and Northern Ireland are eligible to enter for the chance to win a cash prize and the winners will be invited to an awards ceremony at The Houses of Parliament on November 27.

Kellogg’s Breakfast Club Awards ambassador Jamelia, 37, added: “This year marks 20 years of Kellogg’s supporting breakfast clubs, so the awards is going to be extra special. I urge school breakfast clubs to get their entries in now – we can’t wait to hear all about your amazing clubs!”

A specialist panel of judges will hand-pick the entries and the winners will be announced on October 29.

Visit for more information or for an entry application.

The deadline for entries in September 28.

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