Anglo-French ale launched at Droitwich's Chateau Impney - The Droitwich Standard
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Anglo-French ale launched at Droitwich's Chateau Impney

Droitwich Editorial 15th Apr, 2014 Updated: 17th Oct, 2016

REAL ale lovers can now drink to Droitwich after the town’s Chateau Impney Hotel launched its very own bespoke draught beer.

The Imp is brewed by hand using Aramis hops from the Alsace region of France, English Marris Otter malts and pure natural well water to reflect the Chateau’s Anglo-French heritage.

It is hoped, as well as the connisseurs, local residents will also try the beer, which is brewed within 30 miles of the town and will be available exclusively at the Chateau’s two bars and restaurant.

Droitwich Mayor Tom Noyes went along to the Chateau to show his support for the new beer and tried a pint while he was there.

“I’m not a big beer drinker but I thought it was a nice brew, even with the launch being held at 9.30 in the morning.

“It’s great the Chateau is promoting local food and drink and it was also pleasant to see so many people using the hotel.”

Ben Elder, the Chateau Impney’s general manager, said: “When we decided to offer our own ale, we considered how we could best represent the hotel’s unique character and history.

“We knew we had to celebrate the Chateau’s French legacy and its proud British roots, so we have worked closely with a local brewery to source the finest ingredients and develop a distinctive taste.”

The beer’s introduction is part of a wider plan for the Chateau which will see it use local suppliers and seasonal produce to give guests an authentic taste of the region.

The hotel is already producing its own lamb for use in its restaurant and has plans to plant a number of orchards throughout its grounds.

“When people come to stay or dine at the hotel, we want them to have a unique experience.

“Therefore, we’re delighted to be launching a Droitwich beer that can only be found at Chateau Impney.

“Customers who have already sampled it have been very enthusiastic in their feedback, and we are looking to hearing from more local people and guests as they enjoy a pint or two over the next few months.” added Mr Elder.

Visit for more information on the hotel.


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