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By Rob George Friday 01 February 2013 Updated: 08/02 14:08
AMBITIOUS plans to put Droitwich at the heart of the Midlands food festival programme have been unveiled with the launch of the town’s own food and drink event.
The Droitwich Spa Food and Drink Festival will kick-off the town’s thriving Summer Festival programme in June and organisers intend to attract local producers from across the Midlands to showcase their products.
Organisers also hope town retailers will promote their own offerings and want Droitwich’s hotels, restaurants and pubs to feature local produce during the two-week period.
As well as putting Droitwich on the map, organisers also hope the festival will be another boost to the town’s economy.
A street market will kick off the event on June 22 with as many as 50 companies selling their goods between 10am and 4pm on stalls in the High Street, Saltbarrow Market and Gurneys Lane.
Organisers also hope to attract a celebrity guest to open the event and take a tour of the stands.
A celebration dinner of local produce will also be held at the newly-refurbished St Andrew’s Town Hotel in a bid to put local products on the menu and raise the profile of local suppliers.
One of the organisers, Patrick Davis, said: “Our aim is for Droitwich Spa to become established as one of the Midlands key festivals attracting people to the town and its many attractions thus generating new business .
“If Ludlow, Cheltenham, Tewkesbury and Pershore can hold such festivals and attract lots of people into their towns then
why can’t Droitwich Spa?
“Going back to Saxon and Roman times Droitwich has been famous for salt and salt and food are naturally connected providing the perfect history and heritage for our town to stage such a festival.
“As well as our own producers in Worcestershire we have some excellent food and drink producers in the surrounding counties of Warwickshire, Gloucestershire, Herefordshire, Staffordshire and Shropshire.
“We really are at the centre of England’s foodie heaven and we are geographically perfectly placed to attract in many visitors,” he added.
Local businesses are being invited to find out how they can play their part in the event at a meeting of the town’s Business Forum from 6.45pm on Monday (February 4).
Mr Davis will speaking at the event which will be held at the St Andrews Town Hotel on St. Andrews Drive.
For more information on the festival e-mail Patrick Davis on firstname.lastname@example.org or call 07796 681518.
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