Town store is saved

By Rob George 24/02 Updated: 24/02 10:47

A TOTAL of 14 jobs at the Droitwich branch of Peacocks have been saved after the retailer was sold to Edinburgh Woollen Mill by administrators KPMG.

The St Andrews Square store is one of 338 across the UK to have been spared the axe as part of the deal which will see 6,000 jobs saved nationwide.

However 224 stores have ceased trading with immediate effect and 3,100 staff have been made redundant. The deal came after a month of uncertainty which began when Peacocks parent company failed agree a deal to restructure its multi-million pound debts in January.

Joff Pope, joint administrator and associate partner at KPMG, said: “While it is unfortunate that redundancies have been necessary, we are pleased that we have been able to preserve the majority of the business and jobs,” he said.

Regional news »


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